MARINE LIFE : Sea Turtles, Plastic bag and Jellyfish
Duo design canvas bags, screen printing
A collaboration project AIKA Atelier x 99/BAGS
Marine Life concept aims to bring attention to the harm of human plastic consumption behaviour to marine lives.
The designs subtly tells a narrative about Sea Turtles, Plastic bag and Jellyfish through the patterns.
Jellyfish is one of sea turtle food, but they couldn’t differentiate plastic bag from jellyfish. The sea turtle life was taken by mistakenly consumes a single-use plastic bag that looks similar to their food. Like many other marine lives, their lives ended by erroneously consuming human waste plastic in the ocean.
Combining with AIKA's illusion signature the duo print designs are an interpretation of turtle shell silhouettes
and outlines, which rearranged to create illusions.
Accent colour elements of jellyfish shape and strips borrow from wooden beach chair's canvas pattern enhance the design and concept.